Strategic Planning & Goal Setting - Ashton Conference Planning
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Strategic Planning & Goal Setting

First we listen, then we take action.

Because every client’s objectives are different, this process varies from client to client. As an extension of your team, Michele collaborates closely with leadership to determine objectives, budgets, target audience and key messaging. Armed with that knowledge, we create a detailed event plan and timeline.

This process helps drive:

Detailed project management and regular communication to ensure client objectives are always at the forefront.

Overall theme and event format

Content development based on objectives

Site and vendor selection

Measurable goals for post-event reporting and analysis

Michele Nebel Peake


Phone: 301-452-6548

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I know I can always count on Michele in any circumstance. She takes on any project with enthusiasm and expertise. She has the unique talent to contribute to strategy and the big picture as well as attend to every detail involved.

Jennifer Hoff, CEM, President, Taffy Event Strategies (formerly Executive Director, Client Events, NTP)